Volleyball World have announced a partnership with charity Let’s Keep The Ball Flying (LKTBF) to help raise awareness of equal rights through the power of volleyball.
Volleyball World partner with Let’s Keep the Ball Flying to support equal rights
Опубликовано 04:00, 12 июль 2022
The first exciting step in the partnership is the launch of this year’s Equal Jersey campaign, which kicks off at the 2022 Volleyball Nations League (VNL) Finals.
With its introduction at this year’s eagerly anticipated climax to the competition, the Equal Jersey initiative carries on from the huge success of the project 12 months ago.
To highlight the importance of celebrating equality in volleyball, the world’s biggest volleyball stars will once again be wearing the Equal Jerseys during the VNL Finals in Ankara (Women’s Finals, 13-17 July) and Bologna (Men’s Finals, 20-24 July).
Volleyball World’s partnership with LKTBF also extends beyond the VNL Finals. The Equal Jerseys will be worn by 10 girls and 10 coaches at a volleyball training camp in Nepal. The camp was set-up by LKTBF to promote equality, education, inclusion and empowerment, boosting equal access through the power of volleyball.
The Equal Jerseys are available to volleyball fans with part of the proceeds going directly to Let’s Keep the Ball Flying, the non-profit organization set-up to leverage the power of volleyball to reach equality. The jerseys can be bought immediately at the Volleyball World online shop.
Volleyball World CEO Finn Taylor said: “We believe in empowering the volleyball community to create an equal playing field regardless of gender, beliefs, or economic background – that is why this partnership is important to us.
“This year as part of the Equal Jersey campaign we want to provide a platform where fans and athletes feel welcome to share their equality story regardless of the angle.
“By doing so, we want volleyball fans to also contribute, for them to be part of the campaign itself by getting their own jersey, supporting a good cause and telling their own, personal stories.”
Lesley de Jonge, founder of Let’s Keep the Ball Flying, said: “Volleyball has proven me time and time again to be a powerful vehicle for tackling the greatest social challenges of our time.
“Our projects show beautiful journeys are shown in the fingerprints of the communities we support as well as personal stories from our volunteers.
“Together with the Equal Jersey campaign, the time has come to share and grow a global legacy unlocking the social power of volleyball.
“Everybody deserves an equal opportunity to play our sport and it takes all of us to make that happen! It takes all of us to keep the ball flying.”
Volleyball World have also enlisted the support of a number of legendary players and coaches in the project as ambassadors, with their unique stories adding further weight to the importance of the campaign.
Among the ambassadors are Brazil’s outsider spiker Gabriela Guimarães and former Dutch opposite spiker Manon Flier, who is in currently in Nepal to support the LKTBF campaign.
Guimarães said: “Equality is a struggle that has been going on for so many years. We know the importance of sport and how universal it is. Especially volleyball, we know the strength it has to change many things in showing that women have the same rights, the same strength can have the same responsibilities.”
Flier said: “For me growing up equality was normal, I didn’t know any different. Volleyball gave me the opportunity to play in so many different countries all over the world and that also made me aware that equality isn’t something that is given, that is normal, and I think that it should be like that, that everyone is equal. The volleyball family gave me so much that I want to give something back.”
The identity of further ambassadors will be revealed in due course during the weeks of both VNL Finals.
About Volleyball World
Volleyball World is a new partnership between the FIVB and the CVC Capital Partners aimed at driving growth, innovation, and investment in volleyball around the globe. Its goal is to create an integrated ecosystem connecting all volleyball stakeholders (fans, athletes, corporate partners) together through both digital and live events. Volleyball World is responsible for the commercial operation of key volleyball and beach volleyball international events, including: the World Championships, Volleyball Nations League, Olympic Qualifiers and Beach Pro Tour.
About Let’s Keep The Ball Flying
LKTBF believes in building a world in which everybody, in every country, has an equal opportunity to play volleyball. Through sport, we aim to create extraordinary memories and thrive as human beings.
LKTBF’s purpose is to connect and expand the global volleyball family, harnessing the power of volleyball as a social development driver for those communities that need it the most.
The logo design is a fingerprint connected to a volleyball to reinforce our desire to impact and leave a legacy through sport.